Podcasts are seeing rapid year-on-year growth, with advertising spend set to surpass $220 million in 2018 across the US market. And the UK looks to be following suit. The opportunity for brands to build a relationship with their audience over time is enormous, as is the scope to develop really specific and organic pieces of creative.
Podcast advertising can also unlock a socioeconomic demographic often outside that of traditional radio audiences, with specialist subjects and niche markets catered to in a way that doesn't exist elsewhere.
Our creative partners Red Apple Creative enjoy a close relationship with the industry-leading IAB, so we offer sponsorship and advertising packages that really deliver the exposure and results your brand is looking for.