We built a new campaign around a Big Idea to revolutionise the call management sector.
We identified the client’s core audience through research and planning systems, and designed a media schedule around radio stations with strong B2B audiences.
EReceptionist’s commercials were then taken off air for six weeks while we developed new creative.
Our creative team at Red Apple Creative produced a new campaign concept that works across audio platforms, social media and digital. It’s based on the core truth that small business owners find it impossible to switch off, constantly worried about missing a phone call or new business opportunity. They called this FOMOB - Fear Of Missing Out on Business.
“We took a break from radio advertising for a month before coming back with some new creative, and overall we saw new site visitors fall by almost a quarter on the month we were off air. It then recovered significantly when we went back on air. That’s the power of a good radio campaign!”