We worked backwards to show potential counselors they already had what it takes to succeed.
To create urgency for sign ups to the courses, our team at Red Apple Creative wrote a concept that works as a reserve timeline. By starting with the idea that listeners had already succeeded, two years in the future, they were able to visualise the incremental steps needed to get where they wanted to be.
This proved to be a very motivating factor, boosting listeners’ confidence and encouraging them to act on their desire.
Chrysalis Courses saw an immediate uplift in enquiries for their courses, and also an uplift in completed registrations.
“Fantastic result, we have seen an increase in website traffic and completed application forms!”