Soundbites: The Week in Audio - 23.08.19

As August draws to a close, we look to exciting events on the horizon with entries open for the Audio Production Awards and the Radio Academy hosting an event to celebrate Women. Meanwhile Capital Xtra have announced their new breakfast show and Programmatic Advertising is set to be the answer to creating more cross-platform campaigns.

Entries now open for Audio Production Awards

Entries are open for this year’s Audio Production Awards, ahead of a gala ceremony which will take place at BFI Southbank on 28th November.

There are 20 categories, each designed to recognise those involved in the craft of Audio Production, including awards for everything from Best Station Presenter to Best Audiobooks Producer.

To also encourage more community-based organisations getting involved, the Grassroots awards category will be free this year. There will also be a bursary scheme on the night to ensure attendance from nominees at the early stages of their audio career.

Note that entries close at noon on 20th September and nominations will be announced in late October.

Read more here.

Radio Academy event to highlight Women in Radio.

The next Radio Academy event by the Scotland Branch, will look at the careers of some of the most creative and inspiring women who work in the radio industry in Scotland.

Panelists will include Station Presenters, Journalists and Producers and will take place on Wednesday 18th September.

The free event starts at 7:30pm at the Royal Exchange Square Glasgow.

More details here.

Capital Xtra announces new Breakfast Show.

Yinka Bokinni and Shayna Marie Birch-Campbell are to become the brand new hosts of the Capital XTRA Breakfast Show every weekday morning from 6:30am to 10am, starting Monday 9th September.

This comes after Capital XTRA celebrates its highest ever listening figures with a record 1.9 million listeners tuning in every week.

With a big focus on homegrown talent, the girls hope to bring a friendly vibe to the show and want listeners to feel as though they are tuning in to listen to their mates.

Read more here.

Programmatic Advertising bridges the gap between cross-platform campaigns.

As digital advertising continues to soar, advertisers are looking to make use of more cross-platform campaigns while still giving in to the need by consumers for more meaningful, data driven ads.

The key to this, which is through data and programmatic trading.

Currently programmatic buying it is not only the most commonly used trading tool across desktop and mobile, but is now also starting to power emerging digital channels such as Connected TVs and DOOHs.

However, what advertisers need to remember is that what works on one platform is not guaranteed to work on another and there needs to be a universal standardized solution, in order to allow cross platform campaigns that are still measurable across each respective device and remain effective.

Also as data privacy policies become more prevalent and we have less access to user data, the greater need is to change the consumer perspective so that they start welcoming more relevant ads.

Read more here.

    BY: Kim Aspeling