Soundbites: The Week in Audio - 16.08.19

Bauer has had a busy week relaunching InStream and adding seven new radio services! Meanwhile Young Audio Awards winners are taking over Fun Kids and Viking FM is off to Sheffield!

Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell it’s network of brands to advertisers in a "safe and sound" context.

This comes after claims that two-thirds of top UK brands report brand safety issues due to digital audio advertising currently being bought primarily via anonymous 3rd party exchanges. By Bauer taking back control of their own digital audio advertising inventory, they’ll be the only platform to provide "complete transparency" around ad placement in a premium brand-safe context.

This couldn't have come at a better time, as last weeks Rajar results show that 36 million adults now tune into radio via digitally enabled platforms and Bauer now boasts the largest digital audio audience in UK commercial radio.

Read more here.

Winners of this year’s Young Audio Awards, which are supported by both commercial and BBC radio, will be presenting the weekend breakfast show on Fun Kids. The shows will be broadcast at 8am on Saturdays and Sundays throughout the summer and will provide these talented young radio enthusiasts an opportunity to get their foot in the door.

Read more here.

Seven new brand extension radio services have launched today from Bauer. This in conjunction with a brand new podcast being launched by KISS in association with The Prince’s Trust entitled ‘KISS Life: Let’s Talk About’, which explores a number of issues that face young people today.

The seven new brand extensions are:

KISS DNCE – All the latest dance bangers, freshest releases and the biggest club fillers out there.

KISS Garage – All the classic Garage bangers as well as the sub-genres of 2step and funky.

KISS Ibiza –All the ultimate tracks from this party island!

Klassic Kerrang! Radio – All the classic tracks from the past 20 years of the alternative rock scene.

Kerrang! Radio Unleashed – All your darker metal tracks from the likes of Metallica, Slipknot and Rammstein.

Heat Radio School Disco – All the old school Ibiza bangers, Eurovision favourites, plus the biggest boy and girl bands on the planet.

Heat Radio Soundtracks –All the soundtracks to your favourite movies and TV shows.

“Creating an even deeper more tailored listening experience, they also provide exciting new opportunities for advertisers seeking highly engaged valuable audiences.” says Dee Ford CBE, Group Managing Director for Bauer Radio.

Read more here.

Viking FM is moving its broadcast teams out of Hull to co-locate with Hallam FM in Sheffield from 2nd October.

Bauer says: "The broadcast teams will move into out Sheffield studios, ensuring that they have access to the very best technology and resource and a more vibrant creative environment."

Read more here.

    BY: Kim Aspeling