Soundbites: The Week in Audio - 09.08.19

This week, we see more figures proving the consistent rise of listening across digital audio, which drives a rise in overall advertising spend, the next Podcast Live event, and finally radio presenter Gary Clyde is leaving Capital Scotland behind for pastures anew.

Capital Scotland’s drivetime presenter Garry Spence, is leaving after nearly a decade to join Clyde 1.

Garry’s experience on XFM (now Radio X) Scotland, 3 years at Vibe in East Anglia and starting his career at MFR, means he brings with him a wealth of experience. Graham Bryce, the Group Managing Director of Bauer for the Hits radio network, believes this will truly allow Garry to connect with their listeners.

Garry’s arrival at Clyde 1 will also mean some slight tweaks to the network shows on Bauer’s Hits Radio Network in Scotland.

Read more here.

Advertising spend rose 4.2 per cent year-on-year, thanks to a strong growth in online advertising across multiple platforms. However, online or digital radio was the main contributing factor, with its 26.5 percent higher ad spend compared to the same period last year.

“As the radio business evolves to stay ahead in the digital era, it’s no surprise we are seeing growth in radio’s online advertising revenues” said Siobhan Kenny, Chief Executive of Radiocentre.

She further added that this will only continue to grow as the data-led targeting opportunities available through internet connected devices, will enable broadcasters to deliver advertising messages tailored to individual listeners.

Read more here.

Podcast Live has announced details of its latest event which will run from 10am-5pm on the 5th October and will focus on political podcasts.

So if you're into politics and want some additional insights ahead of the planned departure from the EU in October, head to The Light in central London.

Some of the podcasts that will be performed live are: Talking Politics, For The Many with Iain Dale and Jacqui Smith, Chopper’s Brexit Podcast from The Telegraph, The Week unwrapped, The New European and Delingpod.

Read more here.

It’s forecasted that by 2020, in the US, people will be listening to digital audio more than traditional radio, according to a study by Emarketer done in April earlier this year.

This includes all digital audio streaming platforms such as those listening to podcasts or music on Spotify.

To see the chart, click here.

    BY: Kim Aspeling