Soundbites: The Week in Audio - 02.08.19

This week's highlight is, of course, the Rajar Results which ties in with news from Dax that spend across digital is set to increase. Amazon is now making a bold move into interactive audio ads across their new music service. Diversity still has a long way to go when it comes to employment within the radio industry and Ofcom is enforcing stricter regulations for those who participate as guests on radio shows.

Advertising spend across digital radio and podcasts is due to increase over the next 12 months according to a study by Global’s DAX (The Digital Audio Exchange). This comes after seeing a steady YOY rise in listeners across these formats.

The study revealed that 86% of advertising execs and 66% of brands see it as a key part of their future media strategies.

Targeting listeners with a contextually relevant message in the right place and time is set to be the main focus for DAX going forward, according to Ollie Dean, Director of Digital Commercials, with future plans for cross-platform attribution and improved measurement tools.

Podcast advertising is set to be a winner with commuters while the launch of 5G connectivity means that we will see a rise in digital audio across connected cars.

See the full study here.

Although the UK Radio Industry Diversity report has improved significantly in the last 12 months, there is still a long way to go according to Ofcom’s latest annual report.

Ethnic minorities, disabled people and women in senior roles remain under-represented in the UK radio industry with Bauer having the lowest proportion of minority-ethnic employees.

See the full figures here.

Amazon is now offering advertisers an opportunity to try audio ads across their newly launched ad-supported music service with brands such as Colgate, L’Oréal and Lululemon, being among the first invited.

Read all about it here.

With the recent events surrounding the cancellation of ITV’s Jeremy Kyle Show in May 2019, Ofcom has stepped up and are proposing new rules that not only protect the guests who take part in TV shows but also those on radio shows.

With a lot of attention on mental health and well-being, shows that cause any anxiety, trauma or unjustified stress will not be tolerated without proper aftercare and support. The guidelines would be relevant in radio for features such as phone-ins and competitions, whilst television would see new guidance for reality shows, talent shows, news programmes and documentaries.

Read more here.

Highlight of the week:

And of course the RAJAR Q2 2019 results are out finally here, for all the details, see our Rajar report highlights here.

    BY: Kim Aspeling