Soundbites: The Week in Audio - 26.07.19

This week, Spotify announced some big news regarding their Discover Weekly section. Union JACK Radio is bringing a slice of Edinburgh Fringe to listeners, social media users globally are on the rise, we have a new DCMS secretary AND the MIDAS results are officially out!

Spotify announced that their Discover Weekly section is available for advertising sponsorship in the UK. Previously only available in the US on Spotify Free, it’s now also due to launch in Canada, Australia and Latin America. Vodafone will be the first to take advantage of this space, which we know is extremely popular due to the rise in listeners wanting more personalisation.

Read more here.

Edinburgh Fringe Festival is nearly upon us and so, Union JACK Radio will be there, bringing listeners all the very best of British Comedy. Hosted by Fringe veteran, Marton Walker and every night of the festival from 9pm, listeners can expect chats with the likes of Basil Brush and new-comer Rosie Jones with highlights from their shows. Not only will there be a radio show, but also a podcast with over 100 comedians featured across the festival. So if you can't attend, fear not, as you can grab all the action down the airwaves!

Read more here.

The new DQ3 Global Digital Statshot in partnership with Hootsuite and We are Social has been released, with the main finding being that 3.5 Million people across the world now use Social Media.

The report also showcased that over half the world now watches videos online with 51% of those videos being vlogs by influencers, followed by online radio stations and finally podcasts at 39%.

Snapchat continues to grow reaching a total of 369 million users. However Facebook still rules the roost when it comes to teens, followed by Snapchat, Instagram and Twitter.

Finally, people’s pockets aren't very deep when it comes to paying for news content online which is why it’s a good thing this blog is free!

See all the facts here.

Nicky Morgan, the former Chair of the House of Commons Treasury Committee, has been appointed secretary of state for DCMS (Digital, Culture Media & Sport). The parliament member was elected by MPs on all sides of the House of Commons and is looking forward to taking on this fabulous role.

Read more here.

Highlight of the week:

The Measurement of Internet Delivered Audio Services (MIDAS) results are out and aside from audio listening once again proving to be on the rise, there have been a lot of interesting discoveries.

Live radio still tops the charts, as the most popular form of listening, in particular with the 55+ age group. While podcasts and music services such as Spotify proving more popular with the younger generation of 15-24s. It was also found that driving and travelling are the most common activities when listening to Live Radio (via either an analogue or digital radio).

Live radio is most popular on smart speakers, with digital audio streaming services more commonly played via mobile phones.

More interesting finds here.

    BY: Kim Aspeling