Soundbites: The Week in Audio - 07.06.19

As the first week of June ticks by in the sodden rain, we hear the latest from the podcast industry, learn what’s next for Apple and reconnect with DJ Spoony. We also pay homage to Red Apple alumni in this week’s highlight.

ITV podcasts added to Global player

ITV and Global have announced a new two-year deal to host podcasts on the Global Player and to promote ITV’s popular Love Island: The Morning After podcast across its Capital and Heart brands. This spin-off audio series recently returned after its debut last year, and will be released six days a week through the Love Island app (and other providers).

ITV’s wider portfolio of popular podcasts includes one about the Six Nations rugby, and they’ll be expecting a lot of attention during the forthcoming Rugby World Cup.

Read more here.

Apple is expected to close iTunes after 18 years

According to reports from Bloomberg, Apple CEO Tim Cook is set to announce the closure of iTunes this year, to be replaced by separate music, TV and podcast apps.

This is part of their new long-term strategy to reposition as an entertainment content provider, rather than a technology company.

Apple Music looks set to continue, but no word yet on how it’ll change, or what the new TV and podcast apps will look like.

Read more here.

DJ Spoony’s back with a classical garage show on Scala Radio

The ex-Radio 1 and Kiss presenter DJ Spoony is back on the airwaves to present a new four-part series on Bauer’s classical station Scala Radio.

Classical Garage will start this Sunday - June 9th - in the 1-3pm slot and will be repeated on Tuesday evenings.

The show ties in with a Garage Classical lie event hosted by Spoony at the Royal Albert Hall in October, following sell-out live shows at the Barbican and Hammersmith Apollo. The gigs combine garage with a 36-piece orchestra, and feature appearances from the likes of Ms Dynamite, The Streets and So Solid Crew.

Read more here.

The Podcast industry predicted to reach $1 billion by 2021

The latest IAB and PwC study has shown staggering growth in the category. The industry generated an estimated $479.1 million in revenue in 2018, and is expected to produce more than $1 billion by 2021. This latest revenue figure represents an increase of 53 percent in just a year.

You can find the full report here.

No wonder everyone wants to get involved. Spotify recently announced they were investing $500 million in podcast-related acquisitions this year; and that includes content studios, properties and apps.

Podcasters are slowly transitioning to dynamic ads, which allows them to change ad content over time as opposed to having one ad baked into a show for its entire existence. Dynamically inserted ads now account for 48.8 percent of podcast ads business, the report says - while host-read ads still remain the most popular form of advertising within the sector.

And read more about the story here.

Highlight of the week: Norris and Parker Live!

As the curtain closes on the second series of Red Apple Creative’s first original podcast series, Katie Norris and Sinead Parker present an extra special treat. This exclusive live episode was recorded last week with special guest Lazy Susan in the Spiegeltent at the Underbelly Festival on the Southbank.

Listen for yourself here.

BY: Gavin Finney