Soundbites: The Week in Audio - 05.04.19

This week’s blog takes a look at radio’s call to unite, Heart opening Pandora’s box, Apple vs Spotify and celebrations in full swing for SNK Studios.

"Join in, and help spread radio’s audio advantages": this is the mission that columnist, Loyd Ford, an author at Radio Ink, had in mind when he wrote a fascinating piece on 'Promoting Radio’s Audio Advantages'.

“No matter what brand an advertiser has, they should consider sound communication and marketing as a critical component of their overall strategy.”

We couldn't agree more Loyd.

You can read more on this article here.

Bauer Media's CEO, Paul Keenan opened Radiodays Europe calling for commercial and public service broadcasters to unite and adopt a pioneer mindset to enable radio to continue to prosper.

"We must challenge ourselves to think differently, and renew how we work. Radio is the master of reinvention, the ultimate adaptive medium and commercial radio has proved itself to be agile and opportunistic in launching new services“.

To read more on Paul’s thoughts, click here.

Pandora joins Heart to replace Toby Anstis on the mid-morning show.

Former Capital and Kiss presenter, Pandora Christie is joining Heart to host the weekday mid-morning show, as well as Club Classics on a Saturday night from 7pm.

She takes over the UK’s biggest commercial radio show from Toby Anstis from the 8th April, three months after her departure from Kiss.

Click the link to read more.

Just like Godzila and King Kong, it's an outcome that's hard to predict.

Two giants of the streaming world are still in battle for the top spot, as new data for the Apple vs. Spotify debate continues to grow.

To learn on which powerhouse is closer to global domination, click here.

Highlight of the Week: Celebrating an SNK milestone

SNK Studios Marks 15 Years of Creative Sound Design.

This month, our studios partner turns 15 and it’s in a happy moment of reflection that this story spills out. Stood at the top of Tottenham Court Road, SNK Studios has grown exponentially from their original one-studio outfit - now spread over six floors and encompassing 11 audio-post studios, two ADR stages and an enviable array of awards.

With a client pool comprised of global brands, broadcasters, film studios and some of the world’s top ad-agencies, SNK Studios has made an illustrious mark on the audio-post industry. Yet, shying away from name-dropping the scores of Hollywood A-listers that have graced the studios, Seb pins his success on building the ideal team.

To read more on SNK’s momentous milestone, click here.

BY: Niall Killeney Taylor