Soundbites: The Week in Audio - 09.11.18

This week’s blog takes a look at some exciting news for radio in 2019, Christmas hitting the airwaves, new tech from Radioplayer and much more.

According to the latest figures from the latest Advertising Association / WARC Expenditure Report for Q2 2018, radio is on-track to break records (for the third year in a row) in 2019.

Advertiser spend on radio has continued to increase, with a 1.9% year-on-year increase in ad spend versus Q2 last year, with radio and TV joint second place, after the internet as the fastest growing medium in the quarter.

Siobhan Kenny, Chief Executive at Radiocentre, mentioned: “Radio’s momentum is showing no signs of slowing, and advertisers’ continued commitment to the medium is all testament to the fact that radio remains at the front and centre of the audio revolution”.

Click here to read more.


Spotify Free is coming to a connected speaker near you, although your speaker will need an update.

Spotify says it’s now letting free-tier subscribers stream music over Spotify Connect-enabled speakers. In order to benefit from the change, hardware manufacturers will need to update to Spotify’s latest SDK, letting you enjoy the ad-supported service over a high-quality Wi-Fi connection instead of Bluetooth.

Read more on this story here.


Time to turn up the festive feel good as Heart Extra Xmas is live on DAB digital radio across the UK.

Christmas radio stations are starting to reappear for 2018, including Global’s Heart extra Xmas service. Heart extra Xmas is available nationally on digital radio, and replaces Heart extra till December 26th.

Read more on the story here.


Radioplayer goes hybrid with prototype Reference Radio for car dashboards.

Radioplayer has introduced a prototype touch screen radio for car dashboards. The Reference Radio is a hybrid technology that can play DAB digital radio, FM broadcasts, and Internet radio streams.

Reference Radio has a large display with an intuitive interface designed to improve safety and reduce distractions for drivers. Options for voice control will be tested in the next phase of development, as well as features for podcasts and personalization.

Click here to learn more on this new exciting technology.


Highlight of the Week:

IAB Nonference Podcast Special

In last week’s blog, we spoke about the launch of IAB UK’s Nonference. Well this week, for anyone who was not able to attend the event can now listen for leisure to this one-off special episode of the IAB UK podcast - produced by our in-house creative team, Red Apple Creative.

Hear from the quiz masters at BuzzFeed on how they tackled running a session at Nonference. Catch up with Kathleen Moroney, Head of Creative and Content at Red Apple Creative and Jamie Morton from My Dad Wrote A Porno on podcast advertising and really knowing your audience. You can also listen in on a conversation with Katy Winter from Mail Metro Media.

Listen to the IAB UK's Nonference Podcast Special episode here.

BY: Niall Killeney Taylor