Red Apple Advertising, formerly known as Radio Results, has rebranded to be in line with its group creative partner, Red Apple Creative.
Red Apple Advertising are a specialist audio media agency who are challenging the status-quo and the tired approaches to media planning and buying. Red Apple Advertising are leading the recent resurgence in audio and have worked with Virgin Money, Citrix, Zazzle, eReceptionist and various international clients.
Their recent brand launch campaign teased the industry with tongue-in-cheek messages about dinosaurs on the golf course and questioned what this had to do with advertiser ROI.
“We’re an all female media agency who think about things differently” said Charlotte Plant, who runs the team as Head of Client Development at Red Apple Advertising.
Charlotte continued: “Advertisers need more from their agencies. Every pound they spend needs to be an investment in their brand with a clear return against their KPIs. We do this by being creative-led and strategically driven.”
Paul Golliker, Director of Red Apple Creative and Red Apple Advertising spoke about the decision to rebrand.
“Radio Results was a great brand back when it launched 5 years ago, but the audio space has changed dramatically in that time, with digital audio and podcasting becoming hugely popular. The industry has evolved and so must our brand. It’s an exciting time to be in audio.”
He added: “It’s exciting to have a media agency led by strong, successful women. They bring a new perspective to clients who may be a little tired of the old school ways of doing business."
Red Apple Advertising is part of the SNK Publishing Group which also includes Red Apple Creative and SNK Studios.
At 6.08am, October 22nd, an audio revolution voiced the need for change, click the video below to listen.