RAJAR Q3 RESULTS 2018

Read on for your executive TL;DR summary of this quarter’s RAJAR results. Who’s listening to what, when they’re listening and how.

In the Red Apple Advertising office, we have a calendar up on the wall. There are four days circled - in red, of course.

To the unassuming casual viewer, one might assume that these signal team members’ birthdays. The start dates of new seasons of our favourite Netflix shows perhaps. Or even nights of the week where there isn’t a single football match on TV.

But you’d be wrong.

They are of course the quarterly RAJAR results release dates. And we look forward to nothing more.

So last night we stayed up through the night, fueled only by wide-eyed wonder - ok, coffee - so you didn’t have to, crunching all the numbers and giving you the best top-line morning briefing. The movers, the shakers. The new kids on the block (on the up) and the, er, New Kids On The Block (remember them? Exactly).

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Headline News for All Radio Listening

Good news for everyone reading this, because a stonking 89% of the UK population tune into radio every week!

Each listener listens to an average of 21.1 hours of live radio every week. Amazing.

63% of the UK population tune into digital radio each week. This is an increase of 2% from last quarter.

60% of people aged over 15 are listening via a connected device (DAB, DTV, online or app).

In an average week:

  • 70% of all adults listen at home
  • 63% listen in the car (or on other modes of transport)
  • 25% listen at work or elsewhere

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Figures by Group

Global leads the UK commercial radio market with 25.2 million weekly listeners and a 23% share.

Next is Bauer media with 18.1 million per week.

Wireless is third with 4.6 million.
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The Brands and the Networks

Nothing major to report here from last quarter. Smooth has moved up one place. Otherwise no change.

  • Heart Brand - 9.6 million
  • Heart Network - 8.4 million
  • Capital Brand - 8.4 million
  • Capital Network - 7.4 million
  • Hits Radio Brand - 6.3 million
  • Smooth Brand - 5.8 million
  • Absolute Radio Network - 4.8 million
  • Magic Network - 4.0 million

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The Nationals

Classic FM still rules the airwaves with a steady regular listenership north of five million. Elsewhere, there are consistently strong showings for all the other major heavyweights, with Magic, TalkSPORT, Absolute and Kiss rounding out the ever-reliable top five.

  • Classic FM - 5.1 million
  • Magic FM - 3.2 million
  • TalkSPORT - 2.9 million
  • Absolute - 2.4 million
  • Kisstory - 2.1 million

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In the Capital

In London, Capital is back to its top spot, followed closely behind by their main rival, Kiss. Magic pips Heart to third place, and even more surprisingly, LBC News has overtaken Radio X, who continue their sad tumble down the charts.

  • Capital London - 2.0 million
  • Kiss London - 1.9 million
  • Magic London - 1.5 million
  • Heart London - 1.4 million
  • LBC 97.3 - 1.3 million
  • Smooth Radio London - 936,000
  • Absolute London - 859,000
  • LBC News London - 495,000
  • Radio X - 358,000

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North of the border

  1. Capital Scotland - 573,000
  2. Clyde 1 - 553,000
  3. Heart Scotland - 397,000
  4. Smooth Scotland - 350,000
  5. Forth 1 - 331,000

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Regional Radio

Regional Brands/Stations by reach:

  1. Smooth Radio North West - 1.1 million
  2. Capital Yorkshire - 934,000
  3. Heart West Midlands - 700,000
  4. Heart North West - 609,000
  5. Heart West Country - 603,000
  6. Capital Manchester - 538,000
  7. Smooth Radio North East - 536,000
  8. Smooth Radio West Midlands - 523,000
  9. Heart South Wales - 482,000
  10. Capital East Midlands - 477,000

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DAB Brands

Here are the top 5 digital brands:-

  1. Kisstory - 2.1 million
  2. Absolute 80s - 1.7 million
  3. Heart 80s - 1.3 million
  4. Planet Rock - 1.0 million
  5. Absolute 90s - 913,000

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*source: Radio Today

**source: RAJAR

BY: Gavin Finney, Senior Creative