Soundbites: The Week in Audio - 15.06.18

This week’s blog takes a look at Absolute Radio’s new daring duo, a Suffolk town’s battle of the airwaves, a former Emmerdale Dingle getting behind the mic, plus much more as always.

Gates and Allen, Simon and Garfunkel, Tom and Jerry - the double act is a well-known format for success.

So it was no surprise this week to hear that Absolute Radio is pairing afternoon show presenter Andy Bush with former breakfast co-host Richie Firth – to replace Dave Berry on the station’s Hometime show.

The duo will take over the slot from September. They replace Dave Berry, who started on the Bauer national station’s breakfast show last week following Christian O’Connell’s departure to Australia.

Learn more on Absolute’s new double act here.

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Sheree Murphy, best known as Tricia Dingle on Emmerdale, will be hosting a Sunday morning show, alongside Wes Butters. Meanwhile, member of the boyband, Five, Ritchie Neville will be presenting a throwback show, celebrating the best of the 90s and 00s every Sunday night.

To learn more on Hits Radio’s new appointments, click here.

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For one week only, audio publishers across the UK will join forces to raise the profile of audiobooks within the industry.

Their aim is to make Love Audio Week a staple in the publishing calendar and encourage podcasters and book lovers to try audiobooks for the first time.

Click here to learn more about Love Audio Week.

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Ipswich FM is set to takeover the town.

It was announced this week that Town 102 has lost its licence to broadcast and will be replaced by Ipswich FM, which is owned by the local DAB multiplex operator MuxCo.

In Ofcom’s decision, they highlighted that Ipswich FM’s application commitment to broadcasting on DAB, giving the station a greater number of potential listeners.

We guess the town that cries loudest wins.

Click here to learn more about the new station hitting the town.

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Highlight of the Week:

Highlight of the Week comes from one of our own. The talented team at our sister company, SNK Studios, worked alongside Paddy Power on their new World Cup Campaign.

Paddy Power has revealed that their controversial World Cup campaign video featuring a polar bear being spray-painted with the St George's Cross was a hoax. And it was SNK who were tasked with sculpting a convincing audio mix for the controversial Paddy Power World Cup stunt.

Earlier in the week, the bookmaker attracted widespread criticism after taking out an entire wrap advert of the Metro, which showed the graffitied animal the caption "England 'till I Dye”. This followed the leak of a video on Sunday showing a pair of apparent Russians performing the stunt.

It received a vitriolic response online, with users branding it “idiotic”, “sickening”, and “the worst thing to happen to the world since Hitler”.

However, true to form for the bookies, the entire thing has now been revealed as ‘banter’ coordinated with a non-for-profit organisation, Polar Bears International (PBI) to raise awareness of the endangered animals plight in the Russian Arctic.

To learn more and watch the fantastic work from SNK, click here.


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Visit us next week to discover more top audio related stories!

BY: Niall Killeney Taylor