Soundbites: The Week in Audio - 04.05.18

This week’s blog takes a look at a new bond between BBC and Acast, Fix Radio’s new favourite handyman, the future of Sun FM plus much more.

BBC podcasts are set to run adverts outside of the UK to boost income through the partnership of Swedish podcast publishing and monetization powerhouse, Acast. The BBC has announced that it will start running adverts on podcasts available outside the UK for the first time. Acast has been named as the BBC's official partner to lead on the commercialisation of its podcasts and audio. Acast CEO Ross Adams stated that ads will start running later this week, with the BBC including “bumpers” today announcing the imminent ad launch. Podcasts will have a 30-second advert at the start and end of each episode.

Read more the BBC’s podcast future here.


TV comedy stars, Lee and Dean, are gracing the airwaves of Fix Radio, as the station for builders and tradespeople celebrates its first birthday. The builders, who star in Channel 4’s new comedy show, will become Fix Radio presenters for special shows on both Bank Holiday Mondays in May.

Click here to read more on Lee and Dean’s bank holiday plans.


As we all obviously know and keep brightly marked on our calendars; 30th of April is International Jazz Day. To celebrate the day, Deezer has announced a partnership with Jazz FM on a new history of iconic labels. The global streaming service has joined forces with the radio station on Jazz Stories, which will focus on five iconic jazz labels. It will be hosted by a different presenter from the network each week and feature accompanying playlists.

Click here to learn more.


UKRD sells Sun FM to Nation Broadcasting. The day that many might have seen coming for quite some time now has arrived. Sunderland station, Sun FM has been sold by UKRD and is now owned by Wales-based Nation Broadcasting.

Click here to read what UKRD’s Chief Executive Officer, William Rogers had to say.


Highlight of the Week:

This week’s highlight of the week comes from The IAB UK podcast, a show which explores the wonderful world of audio and digital advertising.

The latest episode of the series, episode 9, takes a listen back from last month’s Digital Britain Conference in Manchester.

Hear a selection of the IAB’s stellar lineup of speakers as they chat about the incredible power of voice, how DOOH is being weaved into the fabric of Manchester City Centre and how Dr Peter Day of Quantcast reached ‘legend’ status on the day.

Listen to Episode 9 of The IAB UK podcast on either Spotify or iTunes.


Visit us next week to discover more top audio related stories!

BY: Niall Killeney Taylor