Soundbites: The Week in Audio - 23.03.18

This week’s blog takes a look at Global and DAX’s latest report on digital audio, a new Liverpudlian based station, a heartwarming story about a bunny rabbit in love, plus everything else you need to know from this week in radio.

It’s not an uncommon occurrence on this blog to read articles referencing the amazing capabilities of digital audio and how podcasts are a unique tool for impacting listeners.

So, after reading over a new report by Global and DAX on how digital audio is impacting the advertising landscape, we just had to share the news.

The new report speaks of the rise of voice-activated devices and how advertisers are changing their views on podcasting.

Click here to read more on this fascinating report.

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Former UK tennis number 1 and GMTV presenter, Andrew Castle is set to leave his Smooth weekend show. Castle presented his last show last Sunday, as Gary Vincent takes over Sunday’s Smooth Sanctuary.

A Smooth spokesperson said: “Andrew Castle will be handing over to Gary Vincent as the presenter of The Smooth Sanctuary on Sunday evenings, starting March 25th. Andrew remains part of the Smooth family and will present a whole host of shows for us over the months ahead.”

Read more on Castle’s departure here.

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The Sun’s showbiz supremo, Dan Wootton launches his talkRADIO show Dan’s Dilemmas.

The executive editor will tackle the nation's problems and discuss the week's big celebrity stories with ‘Britain's best’ psychologist, Dr Linda Papadopoulos.

Click here to read more on Dan’s Dilemmas.

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A city soaked in rich musical heritage is adding another element to their eclectic musical mix.

An internet radio station for the Albert Dock area of Liverpool has launched in partnership with the National Broadcasting School.

The service says it will “capture and celebrate the broad range of sights and sounds that make Albert Dock such a vibrant place” and also provide “a platform for training and apprenticeships for those interested in a career in broadcasting”.

For more information on the new station, click here.

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Highlight of the Week:

Our highlight of the week comes in the form of a story about a bunny rabbit called Marlon Bundo.

Comedian and host of the Last Week Tonight Show, John Oliver has made a big splash in the children's book market this week. Oliver has succeeded in lampooning Mike Pence after his spoof book about the vice president's family's pet rabbit outsold the original

In the original, Marlon Bundo's ‘A Day In the Life of the Vice President’, the Pence family pet learns about the daily responsibilities of the vice president. But in order to make fun of Mr Pence's views on homosexuality, Oliver caused the protagonist Marlon Bundo, to fall in love with another male bunny in his version.

John Oliver's gay rabbit parody book has already outsold the original by 180,000 copies, with all proceeds from the book going go to Aids United and the LGBTQ charity The Trevor Project.

Read more on this exceptionally uplifting and funny story here, and also to purchase Oliver's parody click here.

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Visit us next week to discover more top audio related stories!

BY: Niall Killeney Taylor