Soundbites: The Week in Audio - 21.07.17

This week’s blog takes a look at the recent IAB Sound Investment, how an English international football player is taking over the Radio X airwaves, RAJAR’S youth measurement survey and of course the highly anticipated Podcast Pick of the Week.

This week we excitedly attended and presented at the Sound Investment Seminar, where the IAB Audio Council put forward the latest developments and offerings in online audio. Our very own creatives, Catherine Brinkworth and Niall Killeney Taylor presented ‘Storytime with Red Apple Creative’ telling the tale of the Golden Age of Audio. A presentation that shone a light on the possibilities of how brands will work with voice activated devices. Other speakers at the event represented Bauer, Global, Radiocentre, Adswizz and many more.

Find out more about the IAB's Sound Investment Seminar here.


Head of Creative Development at Radiocentre, Clare Bowen, shared her thoughts on the seven deadly sins of radio advertising - a quick survival guide for everyone out there.

Read more about Bowen's thoughts here.


England and Stoke City striker Peter Crouch is making his radio presenting debut with Radio X, doing two weeks of cover for Gordon Smart. Peter Crouch said: “I love Radio X and the music the station plays so I’m excited about being in the hot seat. I have a few stories I’m looking forward to sharing and some visitors I’m looking forward to welcoming to the studio. All will be revealed next week!” Peter Crouch will be on Radio X weeknights between 7 - 10pm and Sundays 1 - 4pm.

Read more about Peter Crouch's new venture here.


RAJAR’s youth audience measurement survey has revealed the listening and tech habits of 9 - 14 year olds. It's a fantastic insight into the audio and radio consumption of the highly engaged, ever connected, multi-device using 9 - 14 year old young person.

Read more on RAJAR's findings here.


Podcast Pick of the Week:

This week’s ‘Pick of the Week’ comes courtesy of former world heavyweight championship boxer, Mike Tyson. This rookie to the podcasting world is one that many may be surprised to see, but also a great sign of the industry’s appeal. Mike Tyson’s new podcast, The Mic, is a show in which Mike and Peter Rosenberg take storytelling to the ring.

Listen to previous Bite the Mic episodes here.


Visit us next week to discover more top audio related stories

BY: Niall Killeney Taylor