Soundbites: The Week in Audio - 10.07.17

This week’s blog takes a look at the birth of a new DAB station, the recent cuts that SoundCloud have undergone and a once beloved children's show which released reports of zero viewing figures.

The Breeze Reading is on its way. JACK fm Berkshire says it is “getting a new sister radio station called The Breeze ...launching in Reading on 107fm this August, so if you’re lucky enough to live in this fabulous part of the world, you’ll have even more radio stations to choose from”.

Find out more about JACK fm Berkshire's new sister radio station here.


The birth of a new station is upon us. The Beat, operated by the people behind community station MKFM in Milton Keynes, is a new digital radio station that launched last weekend on the Herts, Beds and Bucks DAB multiplex. It will also be added to the Norwich mix on July 22nd and discussions are taking place with several other local multiplexes around the UK to carry new localised versions of the service.

Read more about the new digital radio station here.


An “independent future” comes at a cost for the staff of SoundCloud. Founder Alex Ljung posted to the SoundCloud blog announcing that the company has cut 173 jobs. That reduction represents 40% of the company’s workforce.

Read on about the staff changes at SoundCloud here.


Steps are in process in an attempt to fight gender stereotyping in advertising. On a Monday night last September, ad execs and clients voted to kill off gender stereotyping in advertising. During a good-natured Advertising Association (AA) debate called “Last Man Standing”, three speakers (from Iris Worldwide, Direct Line and Google) put forward their pet stereotypical hates to be killed off: “pink versus blue”, “innovation for innovation’s sake” and “downright misleading work roles”.

Read more about the advertising gender debate here.


It's not radio related, but does have a place in the hearts of many across this land. Headlines have emerged in the last couple of days claiming an episode of Blue Peter got zero viewers. Could the legendary BBC children's show really have hit such a low?

Find out more about the legendary BBC show's disappointing viewing figures here.


Podcast Pick of the Week:

To keep in fashion with the sporting times, this week we took a listen to The Tennis Podcast. Wimbledon is once again upon us, which is why we took a gander across the court to a podcast presented by David Law (BBC 5 Live and BT Sport) and Catherine Whitaker (Eurosport). The Tennis Podcast features big-name guests, interviews, journalists and plenty of chat about the sport. They are currently releasing a daily podcast in order to cover all news from Wimbledon.

Listen to recent episodes of The Tennis Podcast here.


Visit us next week to discover more top audio related stories!

BY: Niall Killeney Taylor