Since MySpace one day fell off the side of a cliff, music has been almost entirely absent from social media. The top social channels, Facebook, LinkedIn, Twitter, Instagram and Snapchat all lack a convenient way to share music amongst friends. Spotify, the music streaming platform that has 50 million paying users has launched a new feature for Facebook Messenger that lets you create playlists of songs with your friends. Group Playlists for Messenger uses the existing Spotify Chat extension for Facebook’s app, allowing users to create group playlists, share them with friends, and then let those friends add new songs as they wish.
Read more about Facebook Messenger and Spotify's collaboration here.
Clare Bowen of Radio Centre shares their latest research which further explores the shift in human interaction with technology from screen to voice, emphasising the significance of unprompted brand-awareness in the world of voice-activated technology.
Find out more about Clare Bowen's research here.
Spotify ads are 25 percent more effective than average, a study says. A new study from Nielsen Catalina Solutions released that the total incremental sales per 1,000 impressions for Spotify ads for 11 major CPG brands were 25 percent higher than average - which makes great reading for those involved in the digital advertising industry.
Read more about Nielsen Catalina Solution's study here.
Talk of the town at the RAIN Podcast Business Summit, was that of the voice-activated devices, including Amazon Echo/Dot and Google Home. A couple of key metrics indicate how important smart speaker devices are to their owners, 42% of whom say the devices are essential to their lives and 65% wouldn’t want to go back to their lives without them.
Read more about these amazing devices here.
Podcast Pick of the Week:
This week we take an audio adventure trip through the canals of Venice, Italy. The prestigious and much loved podcast, RadioLab, is this week's Pick of the Week. Its most recent episode, The Gondolier, is a story about the male dominated world of the Venice gondolier scene and what happens when a woman catches global attention when she took to the echoing canals.
Listen to the latest episode of Venice-based podcast here.
Visit us next week to discover more top audio related stories!