Everyone seems to have a podcast nowadays, from the new The Skin with Russell Brand to Clinton, both having the same common problem: they have no idea who is listening to their show. That's finally about to change with Apple announcing that they will provide comprehensive analytics for its podcasters. Allowing companies and individual publishers to learn about their listener's behaviour, creating a huge shift in how we look at podcasting from an advertising viewpoint. With credible measurement, accountability and reliable general knowability of just how much listening is actually happening within a podcast episode.
Read more about Apple's podcast-related announcements here.
Another notch on the belt for radio as top strategy officer, Bridget Angear, of Abbott Mead Vickers puts radio above TV and online. Angear, who has written for the marketing and advertising publication, Campaign, spoke at Radiocentre’s Tuning In conference last month, discussing the ‘primal’ emotive connection radio has with its listeners. She opened her presentation with addressing how radio affects her: for me, radio informs, entertains and educates me in equal measure.
You can watch Angear’s full presentation here.
Bauer Media is introducing networked mid-morning shows on its Bauer City Network of stations in England and Scotland. The changes will be phased in from the 10th of July. Group Managing Director of Bauer City Network, Graham Bryce said: Our commitment to creating compelling engaging relevant content is at the heart of what we do. We are focusing our product investment into areas that provide differentiation and a deep connection with our listeners; exceptional Breakfast and Drive shows, award-winning local news, sport, traffic and travel, and high quality and relevant local information.
Read more about Bauer City Network's new additions here.
Finally, a gathering was held at the top of Radio City Tower in Liverpool to celebrate the rise of digital radio in the area. Attendees were informed that the overall radio listening in Liverpool has grown by 7% in the last 5 years, supported by the massive 80% growth in digital listening. This increase has been assisted by the number of DAB stations, to 66, in the Liverpool area. The evening was hosted by John Ryan, Radio Academy North West Branch Chair and Chair of Gaydio and featured a panel session with Chris Rick, Radio City; Jason Bryant, Nation Radio; Matt Deegan, MuxCo and Upload Radio; and Cath Bore from Liverpool community station, KCC Live.
Read more about Radio City Tower in Liverpool's celebratory gathering here.
Podcast Pick of the Week:
New series from the novelist and journalist, Malcolm Gladwell, has kicked off this week. Revisionist History is a show where Gladwell takes a look at reinterpreting something from the past, such as an event, a person, an idea. Something overlooked. Something misunderstood. Because sometimes the past deserves a second chance. Episode one of the new series is a philosophical investigation into the sport of golf, discovering the addiction that the rich and famous of California have towards the game. A high recommendation of a purely interesting and thought provoking show and top tip of an episode to choose from his back catalogue would be: My Little Hundred Million.
Listen to episodes of Gladwell's show here.
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